Content Marketing: Adopting the Publisher Mindset
The Vision To become a publisher, a content creator and the "CNN" of your business. The strategy should focus on positioning your business as a thought leader and a reliable content source. The goal will be to create and curate the most relevant content in our industry and to use it to engage in quality discussions with stakeholders https://yoo.rs/ . This approach will allow you to develop owned media channels that can be modified on a campaign-by-campaign basis. The value gained by becoming the source and owning the media channel vs. paying for it is the ability to extend reach, increase market share and build brand loyalty. This will enable you to communicate more effectively with stakeholders. The stakeholder communications engaged-in can then be monitored, measured and optimized to meet your pre-defined success metric. Taking a Publisher Approach The goal of a publisher is to create content that is relevant for a target audience. The more credible and authoritative the